Privacy Policy

Last updated: 18 June 2026

This privacy policy explains how Improvement Media Ltd collects, uses, shares and protects personal information when you visit or interact with The Art of Improvement website.

1. Who we are

The Art of Improvement is operated by Improvement Media Ltd, a company registered in England and Wales under company number 13934358.

Our registered office is:

Improvement Media Ltd
C/O The Accountancy Partnership
Suite 5, 5th Floor, City Reach
5 Greenwich View Place
London
United Kingdom
E14 9NN

Improvement Media Ltd is the data controller responsible for personal information collected through:

https://artofimprovement.co.uk/

For privacy enquiries or to exercise your data-protection rights, please use our contact page.

This policy applies to the main The Art of Improvement website. The AOI Improvement Wear shop has its own privacy policy.

2. Personal information we collect

The information we collect depends on how you use the website.

Information you provide directly

We may collect:

  • your name and email address when you contact us;
  • the subject and contents of messages submitted through our contact form;
  • your name, email address and subscription preferences when you join our mailing list;
  • information you provide when asking for support;
  • information connected with a purchase or Pro Library subscription;
  • information you voluntarily provide in a testimonial, review, survey response or other submission; and
  • any other information you choose to provide to us.

Please do not send sensitive personal information through the contact form unless it is necessary and we have specifically requested it.

Information collected automatically

When you visit the website, we and our service providers may automatically collect:

  • your IP address;
  • browser and device type;
  • operating system;
  • approximate location;
  • referring website or page;
  • pages viewed and links selected;
  • dates and times of visits;
  • server-log and security information;
  • cookie and advertising identifiers;
  • your advertising and consent choices; and
  • information about advertisements displayed to or interacted with by your device.

Some of this information is collected through cookies and similar technologies.

Information received from service providers

We may receive information from providers that help us operate the website and provide our services.

For example:

  • Kit may provide information about newsletter subscriptions, preferences and email engagement;
  • Gumroad may provide information about purchases, subscriptions, cancellations, refunds and access to purchased material; and
  • Google and participating advertising providers may provide advertising, consent, measurement, security and fraud-prevention information.

3. How we use personal information and our lawful bases

We only use personal information where we have a lawful reason to do so.

Operating and securing the website

We use technical information, IP addresses and server logs to:

  • deliver website pages and content;
  • maintain website availability and performance;
  • diagnose technical problems;
  • detect malicious activity, spam and fraud;
  • protect the website, our visitors and our systems; and
  • maintain records of security events.

Our lawful basis is our legitimate interest in operating and protecting the website and, where applicable, compliance with legal obligations.

Responding to enquiries

When you submit the contact form, we use the information provided to:

  • respond to your message;
  • provide requested information;
  • investigate a problem or complaint;
  • provide customer support; and
  • keep a record of relevant correspondence.

Our lawful basis is our legitimate interest in communicating with visitors and customers. Where your enquiry relates to a possible purchase or subscription, processing may also be necessary to take steps at your request before entering into a contract.

You are not legally required to provide this information, but we may be unable to respond without sufficient contact and enquiry details.

Sending newsletters and promotional communications

When you subscribe, we use your email address and any preferences you provide to send:

  • self-improvement articles and tips;
  • new-content notifications;
  • free resources;
  • product or membership information;
  • surveys and requests for feedback; and
  • occasional promotional communications.

Our lawful basis is your consent.

You can unsubscribe at any time by selecting the unsubscribe link included in each marketing email. Withdrawing consent does not affect the lawfulness of emails sent before withdrawal.

We may retain a minimal suppression record after you unsubscribe so that we can honour your request and avoid accidentally adding you back to the mailing list.

Administering purchases and subscriptions

The Art of Improvement Pro Library and certain other products or subscriptions are offered through Gumroad.

We may use information received in connection with a purchase to:

  • confirm and administer the transaction;
  • provide access to purchased content;
  • maintain subscription or membership access;
  • communicate about a purchase or subscription;
  • provide customer support;
  • deal with cancellations, refunds or disputes;
  • prevent fraud and misuse; and
  • maintain accounting, tax and business records.

Our lawful bases are:

  • performance of a contract with you;
  • taking steps at your request before entering into a contract;
  • compliance with legal obligations; and
  • our legitimate interests in operating the service, maintaining accurate records and preventing fraud.

Where required information is not provided, it may not be possible to complete the transaction or provide access to the relevant material.

Publishing testimonials and feedback

Where you voluntarily provide a testimonial, review or other feedback for publication, we may display the information you have agreed may be published, which can include your name, country, comments or image.

Our lawful basis is your consent.

You may ask us to remove personal information contained in a published testimonial by using our contact page. Removal may not be possible where we are legally entitled or required to retain the information.

Complying with legal obligations and protecting our rights

We may use or retain information where reasonably necessary to:

  • comply with tax, accounting, regulatory or other legal obligations;
  • respond to lawful requests from courts, regulators or public authorities;
  • establish, exercise or defend legal claims;
  • enforce applicable agreements;
  • prevent fraud or unlawful activity; or
  • protect our legal rights or the rights and safety of other people.

Our lawful bases are compliance with legal obligations and our legitimate interests in protecting the company, its services and its legal rights.

4. Newsletter provider

We use Kit, formerly known as ConvertKit, to manage newsletter subscriptions and deliver email communications.

When you subscribe, Kit may process information such as:

  • your email address;
  • your name, where provided;
  • the form or page through which you subscribed;
  • the date and time of subscription;
  • consent and subscription records;
  • email delivery information;
  • whether an email was opened; and
  • whether a link in an email was selected.

This information helps us send the newsletter, manage preferences, understand whether communications are useful and maintain records of consent.

You can read the Kit Privacy Policy.

5. Purchases and Gumroad

Purchases and Pro Library subscriptions may be completed through Gumroad.

When you follow a purchase link, you are taken to Gumroad’s website. Gumroad collects and processes payment and checkout information under its own privacy policy and terms.

Gumroad may provide us with information needed to fulfil and administer your purchase, such as:

  • your name;
  • your email address;
  • the product or subscription purchased;
  • transaction date;
  • payment or subscription status;
  • cancellation or refund information; and
  • information needed to provide customer support and access.

We do not normally receive your complete payment-card details.

You can read the Gumroad Privacy Policy.

6. Google advertising and use of IP addresses

We use Google AdSense and associated advertising technologies to display, deliver and measure advertisements.

When you visit the website, your browser may automatically send Google and participating advertising providers information including:

  • the URL of the page you are visiting;
  • your IP address;
  • browser and device information;
  • approximate location;
  • cookie or advertising identifiers;
  • your consent choices; and
  • information about advertisements displayed or interacted with.

Google and participating advertising providers may use this information to:

  • deliver advertisements;
  • select contextual or personalised advertisements;
  • measure advertising performance;
  • limit how often an advertisement is displayed;
  • detect fraud, invalid traffic and abuse;
  • maintain the security of advertising services;
  • determine an approximate location;
  • distinguish one device or browser from another; and
  • improve advertising services.

Depending on your consent choices and settings, Google may use information about your activity to personalise advertisements.

If you do not consent to personalised advertising, you may still see non-personalised, contextual or limited advertisements. Information may still be processed where necessary to deliver an advertisement, measure aggregate performance, maintain security, prevent fraud or comply with legal obligations.

Beginning on or shortly after 3 August 2026, Google may use IP-based measurement and personalisation solutions in the European Economic Area, the United Kingdom and Switzerland. This may include using information transmitted automatically by a device, such as an IP address, browser information or device information, to distinguish one device from another.

For more information, please read:

The Google consent message also provides information about Google and the participating advertising-technology providers that may process personal information.

7. Cookies and consent choices

Cookies are small files stored on your browser or device. Similar technologies can include pixels, tags, local storage and device identifiers.

The website may use the following types of technology:

Essential technologies

These are used for functions such as:

  • website and network security;
  • delivering pages and content;
  • preventing fraud and malicious activity;
  • maintaining consent records; and
  • remembering privacy choices.

Some essential processing may take place without consent where it is necessary to provide a requested service or maintain security.

Advertising and measurement technologies

Google and participating advertising providers may use cookies and similar technologies to:

  • deliver and measure advertisements;
  • count impressions and interactions;
  • prevent invalid traffic and fraud;
  • limit advertisement frequency;
  • distinguish devices; and
  • personalise advertisements where consent has been given.

Managing your choices

For visitors in the European Economic Area, the United Kingdom and Switzerland, we use Google Privacy & messaging to request and record consent where required.

The consent message allows you to select:

  • Consent;
  • Do not consent; or
  • Manage options.

You can review individual purposes and advertising providers through the Manage options section.

You can subsequently change or withdraw your consent by selecting the “Privacy and cookie settings” link displayed at the bottom of the website.

Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.

You can also block or delete cookies through your browser settings. Blocking essential cookies or technologies may prevent parts of the website from working properly.

8. External links and embedded content

The website contains links to third-party services and may include embedded material from providers such as YouTube, podcast platforms and social-media services.

Embedded content may behave as though you visited the external provider directly. The provider may collect:

  • your IP address;
  • browser and device information;
  • cookie or account identifiers;
  • information about the page being viewed; and
  • information about your interaction with the content.

This may occur particularly where you are logged in to an account with the external provider.

Third-party websites and services operate under their own privacy policies. We are not responsible for websites or services we do not control.

9. Who we share personal information with

We may share personal information with the following categories of recipient where necessary:

  • website-hosting, content-delivery, backup and security providers;
  • providers that process contact-form submissions or provide technical support;
  • Kit for newsletter management and email delivery;
  • Gumroad for purchases, subscriptions, payments and digital-content delivery;
  • Google and the advertising-technology providers listed in the Google consent message;
  • professional advisers, including accountants, insurers and legal advisers;
  • courts, regulators, law-enforcement agencies and public authorities where disclosure is required or permitted by law; and
  • a buyer, successor or professional adviser involved in a genuine sale, restructuring, financing or transfer of all or part of the company or its business.

Service providers are given only the information reasonably necessary to perform the relevant service.

We do not sell or rent our newsletter list or contact-form information to third parties.

10. International transfers

Some of our service providers operate or store information outside the United Kingdom.

This means personal information may be transferred to and processed in countries outside the United Kingdom and European Economic Area.

Where required, international transfers may be protected through mechanisms such as:

  • a UK adequacy regulation;
  • an applicable European Commission adequacy decision;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to approved standard contractual clauses;
  • approved standard contractual clauses; or
  • another transfer mechanism permitted by applicable data-protection law.

You may use our contact page to request further information about safeguards relevant to personal information under our control.

11. How long we retain personal information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our general retention approach is:

  • contact-form messages and correspondence are kept for as long as needed to respond, resolve the matter and maintain an appropriate business record;
  • newsletter information is kept until you unsubscribe, the mailing list is closed or the information is no longer needed;
  • minimal suppression information may be retained after unsubscribing so that we can honour your request;
  • purchase, subscription, accounting and transaction records are kept for the period required by applicable tax, accounting and legal requirements;
  • customer-support information is kept for as long as reasonably necessary to administer the relevant product or subscription and resolve disputes;
  • consent records are kept for as long as reasonably necessary to demonstrate that valid choices were obtained and respected;
  • testimonial information is kept while the relevant testimonial remains published or until consent is withdrawn, subject to applicable legal exceptions;
  • server, fraud-prevention and security logs are kept according to operational and security needs and the retention schedules of the relevant providers; and
  • information relevant to a legal claim may be kept until the claim or applicable limitation period has ended.

We may retain information for longer where required by law, a court order, fraud prevention or an active legal dispute.

We may retain anonymised information that can no longer identify an individual.

12. Security

We use reasonable technical and organisational measures intended to protect personal information from:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • disclosure; and
  • destruction.

Access to personal information is limited to people and service providers that reasonably need it for the purposes described in this policy.

No method of internet transmission or electronic storage can be guaranteed to be completely secure. You should avoid submitting highly sensitive information through ordinary email or the website contact form.

13. Your data-protection rights

Depending on your location, the circumstances and the lawful basis being used, you may have the right to:

  • request access to personal information held about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your information;
  • request restriction of processing;
  • object to certain processing;
  • receive certain information in a structured, commonly used and machine-readable format;
  • request that certain information be transferred to another organisation;
  • withdraw consent at any time; and
  • complain to a data-protection authority.

These rights are not absolute and may be subject to legal conditions or exceptions.

We may ask for information needed to confirm your identity before responding to a request. We will normally respond within the period required by applicable data-protection law.

Requests may be submitted through our contact page.

Your right to object

You have an absolute right to object to the use of your personal information for direct marketing.

You can stop marketing emails at any time by selecting the unsubscribe link contained in an email.

You may also object to processing based on our legitimate interests. If you object, we will stop the relevant processing unless we have compelling legitimate grounds to continue or the information is required for the establishment, exercise or defence of legal claims.

Withdrawing consent

Where we rely on consent, you may withdraw it at any time.

You can:

  • unsubscribe from marketing emails using the link in each email;
  • change advertising consent through the “Privacy and cookie settings” control; or
  • submit another consent-withdrawal request through our contact page.

Withdrawal does not affect processing that was lawful before consent was withdrawn.

14. Automated processing and advertising profiles

Improvement Media Ltd does not use solely automated decision-making that produces legal or similarly significant effects concerning you.

Google and participating advertising providers may use automated systems and profiling to select, deliver, personalise and measure advertisements.

Personalised advertising is governed by your consent choices, provider settings and applicable law. You can manage your choices through the website’s consent controls and through Google Ads Settings.

15. Children

The website provides general self-improvement content and is not intended to knowingly collect personal information from children under the age of 13.

A parent or guardian who believes that a child has submitted personal information should contact us so that we can investigate and, where appropriate, delete the information.

16. Complaints

Please contact us first if you have concerns about how we use your personal information. We will try to investigate and resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Make a complaint to the Information Commissioner’s Office

If you live or work in the European Economic Area, you may also complain to the data-protection authority in the country where you live or work, or where you believe an infringement occurred.

17. Changes to this policy

We may update this privacy policy to reflect changes to:

  • the website;
  • our products and services;
  • our service providers;
  • advertising or privacy technologies; or
  • applicable legal and regulatory requirements.

The latest version will be published on this page and identified by the “Last updated” date.

Where appropriate, material changes may also be brought to your attention through a website notice, consent message or email.

18. Contact details

Questions, complaints and requests concerning your personal information may be submitted through our contact page.

You may also write to:

Improvement Media Ltd
C/O The Accountancy Partnership
Suite 5, 5th Floor, City Reach
5 Greenwich View Place
London
United Kingdom
E14 9NN

Company number: 13934358